Standard film promotion: Fantastic Mr Fox movie. Introduce the characters and storyline to Moviefone audience and drive interest. Aim: Raise the movie profile for the opening weekend which occured during the school half-term. 

 

Target audience: Parents. 

 

- Video trailer

- Movie synposis

- Character gallery featuring interviews with each character (downloadable avatars, PDF games)

- Movie quizz, polls and competition

- Mr Fox's chicken recipes (for kids)

- A history of Roald Dahl's Fantastic Mr Fox (educational)